CONTREX
« Contrexperience »
Contrex is a French mineral water brand based on slimming.
In a city center, passers-by are intrigued by 10 pink exercise bikes placed on a square…
The Events titled Contrexperience was done by Marcel advertising agency for Contrex in France. It was released on October 2011.
100 million views, most-seen commercial on YouTube in 2011 in France.
Souen worked as art director and copywriter on this project.
Contrexperience Fire »
Following its popular previous spot for Contrex (below) the French agency, Marcel, organised a second public event with even more razzle-dazzle. After setting a house ablaze via projection mapping, people were invited to douse the 'fire' using the familiar pink fitness machines augmented with water cannons. Fighting Fish’s Matthieu Jorrot was on the scene to masterfully capture the energy of the night and create a carefully composed spot for the bottled water brand. While presented as an impromptu public performance, the piece has the direction and aesthetic of a scripted spot.
2000 persons were present at the event… The film runned for 5 years on TV.
Souen worked as art director and copywriter on this project.