PUMA Fragrances

« Griezmann Hotline »

2016, Antoine Griezmann, the French Football Superstar, has an iconic post-goal gesture, inspired by Drake's Hotline Bling music video. In the film, we see Griezmann using that move to do all kinds of crazy things.

In each scene, Griezmann uses his talent, and the gesture in question, to help a man who is having a rough date.

This film was supposed to be the « one more thing » of that campaign, the side project, made by the side agency. Of course, we accepted the challenge of being that « one more thing ». We had a limited budget so we decided to work with a production company we are used to working with (Iconoclast) and we shot everything in one day in a studio in Madrid (where Griezmann lives). The « main » film launched on TV and we launched our film a week later. It immediately broke the internet: 20 million views, 285 000 shares on social media, more than 200 mentions in news media, most-seen commercial on YouTube in 2016 in France, +34% increase in sales