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MUMM
« The Party »
2017, The Party was created for Mumm, a Pernod Ricard brand of champagne. Endorsed by Usain Bolt, this international campaign spread the spirit of celebration with a brand new signature: « Don’t win to celebrate, Celebrate to win »
The movie has been produced in Jamaica: with a double who didn’t really look like Usain Bolt. A real challenge, and funny stories to tell.
Souen worked as a senior art director on this project.
She was honored to collaborate with director Luis Cervero in the pursuit of creative excellence.
As an anecdote, the Jamaican production imposed by Bolt turned out to be a huge challenge: for exemple, how do you work with an body double who doesn’t really look like Usain Bolt?
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