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VOTEZ LA PAIMPOLETTE

In April 2022, during the French presidential elections, La Paimpolette made her mark on the event. 1,500 posters of the fictional candidate were put up in Paris, and more than 2,000 posters were plastered across major cities in Brittany (Nantes, Rennes, Brest…).

The humorous and absurd campaign drew the attention of both the press and the public, helping the project gain greater visibility.

Souen wrote and illustrated the posters.

She collaborated with a guerrilla marketing agency for poster placement.

Souen promoted the “Votez La Paimpolette” project on social media and in the press.

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