EDITIONS POINTS
« Famous speeches collection »
Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.
We’ve been asked to promote this collection in order to show that words still can change the world and our way of living.
To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event, so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the actual impact of its text.
Campaign Signature: Words that changed the world. Famous speeches in pocket book collection.
Souen worked as art director and copywriter on this project.
« Putpockets » »
To let people know about Editions Point, a publisher specialized in pocket books, and attract as many visitors as possible to their stand at the Salon du Livre, a team of former pickpockets slip Editions Points books into the pockets of the fair’s visitors. As people linds the books, they can read on the cover: « Discover the greatest writers in your pocket » with information and offers leading them to the stand.
Souen worked as art director and copywriter on this project.